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TreSemme Creates Campaign with Whitney Port

Links with designer/reality star for Fashion Week in NYC.

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By: TOM BRANNA

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TreSemme, the official hair care sponsor of Mercedes-Benz Fashion Week for the fifth season running, has announced an exclusive new campaign with with designer and reality star Whitney Port. This season, TRESemme is transporting the runway into everyday through “Her Way to the Runway,” an exclusive new campaign with Port, a fresh, young designer and star of MTV’s “The City.” The program will show Port’s inspiration behind her Spring 2011 Whitney Eve line an...

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